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We are an independent concept & branding agency based in Frankfurt and Istanbul. We help our clients to focus on the potential of their brand and communicate an authentic philosophy to their clientele.


Das Konzpt is a strategic partner at your side.  We go with you through thick and thin and see our task in accompanying your company or your projects on a broad basis. Your sales and your employees are as important to us as your external appearance. Being future-oriented, empathetic and creative on really all levels is the most valuable basis for a trustful and sustainable partnership.


Only the best for your success! Our team works mobile and location-independent. Depending on the project, we are also happy to travel to our clients and support them on site during important phases - for example, during business changes.


Since 1999, our services have focused on providing our clients with a customized roadmap to success, leveraging their unique strengths in a changing omni-channel world. 


We're here to make your business easier - talk to us about how we can help. We work on a client-specific basis and are happy to create a customized offering for you.

  • Tülay Sanlav LinkedIn


As founder and creative director of the agency "Das Konzpt", Tülay Sanlav has been designing sustainable concepts since 1999. The balancing act between art and commerce: with her artistic roots, the creator networks all elements of sensory pillars. Images, texts, feelings, colors, haptics and music are harmoniously coordinated and linked to the message and philosophy of the respective project.


With this multi-dimensional approach called "Sensory Marketing", she has been creating tailor-made communication strategies for over 20 years - be it for Deutsche Bank, Hakle, Die neue Zeil e.V., Joe Cocker pianist Nick Milo or the Los Angeles-based luxury fashion agency Fashionlink.


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